blink by malcolm gladwell
not gonna say much about blink, just that it's an exciting read - talking about the capacity of our brain to make decisions based on very little information and time, or so we may think. the author does a really good job explaining how our brain uses past experience and stereotypes to form opinions and make decisions in ways that most of the time we do not realise.malcolm gladwell is also the author of the (more famous than blink) tipping point, and his book is based on lots of practical examples in order to prove his point. in any case it's an interesting and different read, so it's highly recommended!




1 Comments:
I left reading BLINK half way through, I realised that Malcolm is explaining a simple thing that we need to observe about ourselves. But indeed gives a direction to think and observe the most dynamic creation- Human Mind.
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